Issue - meetings

Report of the Deputy Chief Executive to follow.

Decision taken (unanimously):

1.     That the new logo identified at Appendix A to the report be agreed;

2.     That the logo be introduced in line with the launch of the new website in January 2021.

The Leader of the Council presented a report of the Interim Chief Executive recommending approval for a new Council logo.

It was agreed at Cabinet on 14 October 2020 that the Council would go out to consultation on a selection of logos. The report summarised the feedback from that consultation and detailed the further changes that had been made that led to presenting the option at appendix A for approval.

Arising from discussions it was agreed that officers provide Cllr Michael Green with answers to the following questions:

-        When did the consultation start and end?

-        Why was only social media used?

-        Can councillors have details of all the 350 comments received?

-        Why consult with 3 options and then recommend a different one?

Decision taken (unanimously):

1.     That the new logo identified at Appendix A to the report be agreed;

2.     That the logo be introduced in line with the launch of the new website in January 2021.

Reasons for decision

The principle of refreshing the council’s logo had already been agreed to ensure it is modern and fit for purpose in the digital age.

The changes outlined below made were based on the feedback from the options that went out to consultation:

·       We created a simplified rose, which fits in with the style of the logo better and is based on the rose within the traditional South Ribble crest

·       We adjusted the blue font colour so it is slightly darker and matches better with the shade of red used for the rose

·       We softened the outline of the shield to make it look like the words and image belong together a bit better and to move away from comments that it was like a football club/school badge crest

Alternative options considered and rejected

An alternative option was to retain the existing logo but given the need to modernise, the ability to create the new brand in house at no cost and the feedback from the resident survey this was rejected.

Alternatives to the final choice were considered as part of the consultation, but changes were made to the final recommended option for the reasons given above.