Issue - meetings

Report to the Deputy Chief Executive to follow.

Decision made (unanimously):

1.    That Cabinet agrees the logo options for consultationas set out in appendix A of the report; and

2.    That the feedback and any amendments to the logo options be brought back to Cabinet for final approval.

The Leader of the Council presented a report of the Deputy Chief Executive updating the Cabinet as to progress with the rebrand of the Council.

Arising from discussions on the report, it was agreed that the Deputy Director of Finance write to Councillor Michael Green to confirm which area of the  budget had been identified for the £20,000 rebranding exercise.

Decision made (unanimously):

1.    That Cabinet agrees the logo options for consultationas set out in appendix A of the report; and

2.    That the feedback and any amendments to the logo options be brought back to Cabinet for final approval.

Reasons for decision

The principle of refreshing the council’s logo had already been agreed. It was determined that the Cabinet would consider options for what this could look like following the Residents’ Survey that took place earlier this year.

Work was undertaken to look at options for the new logo and these were presented for consideration.

Given the changes that were being proposed it was felt it was important to get further feedback from residents, staff and members on the changes to inform the final design of the corporate logo.

Alternative options considered and rejected

The alternative was to retain the existing logo, but given the need to modernise and feedback from the resident survey, this option was rejected.